ZooBot Launch

ZooBot is a new, high-tech environmentally and socially conscious toy for kids and young adults. ZooBot teaches emotional intelligence, social awareness and responsibility through interaction with animals. This is an innovative concept, which introduces new features and break-through technologies combined with high brand awareness and reputation. It is a cyborg pet with high artificial intelligence that teaches kids how to take care of animals, respect the environment, become a responsible citizen and share and teach core inclusive values. ZooBot is controlled through a digital app (iPhone/Android) and can learn through interactive behaviour and responses from the user. It is built with 100% recycled aluminium for minimal impact on the environment. As the US market is highly digitalized, we will sell this product exclusively through digital channels in the USA: app based, and e-commerce through an exclusive partnership with Amazon.

Zoo-Bot was developed in by MJ Toys research department in collaboration Mary Renck Jalongo, PhD, education professor at Indiana University of Pennsylvania Price and author of The World of Children and Their Companion Animals. The product will be equipped with WiFi connectivity and will provide access to download MJ Toy ZooBot App. The ZooBot App will be the first platform-based application aiming to educate nurturing behaviour in children. It will allow MJ Toys to develop a full line of products. The concept is to create inter-dependent product with ability of interaction among owners of ZooBot (community building).

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