MJ Toys launches new limited edition of X-Bot

MJ Toys, adds a new edition to its flagship product, X-Bot: Wonder Woman-Bot conscious citizen robot.

MJ Toys, the market leader in socially conscious games and toys, headquartered in Finland, will introduce a limited edition product to its X-Bot range.

Wonder Woman-Bot teaches kids, the leaders of tomorrow, different languages with a gender-neutral approach. It will be available in Chinese, Dutch, Russian, English, Italian and Spanish.

Esther Roure Vila, CIO and Head of R&D, explains: “We are very excited to finally be able to launch this new product feature on the market. Our R&D teams have been working hard together with our gender and semiotics university partners: we want to provide the leaders of tomorrow with fun ways to learn new languages, but with a gender-neutral approach. No more stereotypes, “Everything is possible!””

The product will be launched with an exclusive partnership with UGC Pathe and DC Comic together with the global premiere of the new movie “Wonder Woman” (23rd June 2017).

Bogdan Ciobanu, VP Sales & Marketing, shares: “We partnered with UGC Pathe and DC Comic for the development of this new feature: as part of our values, we believe it is important to develop strong social skills in our children, and learning new languages helps form personalities and value systems. The launch will happen at the same time in different cities across Europe.”